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About Us.

Welcome to Seven22 Advisors, where strategic acumen meets exceptional execution. Founded on a proven track record in enterprise and industrial software, we stand as your partner in navigating the ever-evolving landscape of business growth and technological advancement.

We understand that successful ventures require more than a good idea – they demand effective leadership, exceptional products and market strategies that resonate. We bring a wealth of general management experience, specialized industry knowledge and innovative strategy – ensuring our clients are positioned for sustained success.

Our team is ready to help you develop strategies for not only surviving, but thriving in the future. Contact us today to set up your first consultation.

Iain Michel

Iain Michel

Managing Director

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Iain Michel is co-founder and Managing Director of Seven22 Advisors. He has over 30 years experience in Enterprise and Industrial software in both strategy and operational roles spanning market and product strategy, mergers and acquisitions, partnerships and strategic investments, business development, and general management.


In his current role, Iain serves software and private equity clients in multiple industry sectors across a range of target markets. Recent engagements include market evaluation and strategy, organic and inorganic growth strategies, mergers and acquisitions (diligence, deal execution and post-merger integration), product and go-to-market strategies, and executive/board advisory.

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